{"id":493,"date":"2026-05-19T06:51:58","date_gmt":"2026-05-19T04:51:58","guid":{"rendered":"http:\/\/alpa.lightbird.fr:3000\/?page_id=493"},"modified":"2026-05-28T16:13:17","modified_gmt":"2026-05-28T14:13:17","slug":"expertise","status":"publish","type":"page","link":"https:\/\/alpa.lightbird.fr\/?page_id=493","title":{"rendered":"Notre expertise"},"content":{"rendered":"\n<div class=\"gb-element-aea369df\">\n<div class=\"gb-element-c4a8ea77\">\n<a href=\"https:\/\/alpa.lightbird.fr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"186\" height=\"89\" class=\"gb-media-50d316cc\" alt=\"\" title=\"Logo header\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Logo-header.svg\"\/><\/a>\n<\/div>\n\n\n\n<div class=\"gb-element-304e3942\">\n<div class=\"gb-element-075d2e80\">\n<a class=\"gb-text gb-text-c67746f5\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n\n\n\n<div class=\"gb-element-8fcedf32\">\n<ul class=\"wp-block-social-links has-icon-color has-icon-background-color is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"color:#ffffff;background-color:#111111\" class=\"wp-social-link wp-social-link-linkedin has-base-color has-contrast-background-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/alpa-conseil\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-268a0efb\">\n<div class=\"gb-element-037b130e\" id=\"strategies-territoriales-et-touristiques\">\n<span class=\"gb-shape gb-shape-10216f5a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 35 79\" height=\"79\" width=\"35\">\n<path d=\"M0 0V78.6306L34.1622 44.2823V0H0Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div class=\"gb-element-f2f5b202\">\n<div class=\"gb-element-bee68fd4\">\n<div class=\"gb-element-6e765cdb\">\n<p class=\"gb-text gb-text-ac85dd0e\">Strat\u00e9gies territoriale et touristiques<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-5a5106f2\">\n<p class=\"gb-text gb-text-eb471068\"><em>Dans une approche de design et de coordination des acteurs, nous travaillons \u00e0 cr\u00e9er une coh\u00e9rence d\u2019ensemble qui renforce l\u2019identit\u00e9 et la comp\u00e9titivit\u00e9 du territoire.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-c8508943\">\n<a class=\"gb-text gb-text-fd40f9f9\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-a077f2a4\">\n<div class=\"gb-element-06dc9f7e\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1922\" class=\"gb-media-62b90a5e\" alt=\"\" title=\"Tarentaise - Image de Yann Behr\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-scaled.webp\" srcset=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-scaled.webp 2560w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-300x225.webp 300w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-1024x769.webp 1024w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-768x577.webp 768w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-1536x1153.webp 1536w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-2048x1538.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n\n\n<div class=\"gb-element-a9aacc60\">\n<span class=\"gb-shape gb-shape-2489f447\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 237 298\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">\n    <g id=\"Plan-de-travail1\" transform=\"matrix(0.717649,0,0,0.795259,0,0)\">\n        <rect x=\"0\" y=\"0\" width=\"329.722\" height=\"373.554\" style=\"fill:none;\"><\/rect>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M34.502,11.07L33.854,10.762L29.49,20.118L30.138,20.426C32.611,21.604 38.43,25.299 42.728,30.8C45.532,34.374 44.302,36.984 43.601,37.988L24.677,57.143C17.575,53.435 10.421,46.541 10.077,43.021C9.866,40.826 10.421,39.327 11.942,38.001C12.973,37.105 14.481,36.73 15.697,37.038C19.718,38.108 25.166,43.289 27.851,46.501L28.353,47.103L35.613,39.755L35.177,39.246C33.749,37.573 26.184,29.113 18.289,27.025C13.925,25.874 8.808,27.092 5.303,30.131C1.375,33.531 -0.476,38.63 0.106,44.48C0.503,48.482 2.962,52.779 7.406,57.29C15.433,65.401 24.862,70.689 24.954,70.742L25.43,71.01L51.086,45.042L51.403,44.694C54.154,41.321 57.46,32.62 50.332,23.866C44.712,16.973 35.613,11.592 34.516,11.056L34.502,11.07Z\"><\/path>\n        <\/g>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M48.335,0L48.335,18.753L56.428,10.561L56.428,0L48.335,0Z\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-2a5e355e\">\n<p class=\"gb-text gb-text-93caf044\">Des feuilles de route structurantes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019agence <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-4-color\"><strong>Alpa Conseil<\/strong> <\/mark>accompagne les collectivit\u00e9s dans la d\u00e9finition et la mise en \u0153uvre de <strong>strat\u00e9gies territoriales et touristiques sur le long terme<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit de d\u00e9finir un cap clair, fond\u00e9 sur les ressources naturelles, culturelles, les singularit\u00e9s et les am\u00e9nit\u00e9s propres \u00e0 <strong>chaque territoire, afin d\u2019en r\u00e9v\u00e9ler toute la valeur<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une strat\u00e9gie efficace repose sur <strong>deux piliers compl\u00e9mentaires <\/strong>: <strong>la promotion de l\u2019offre<\/strong>, \u00e0 travers des campagnes de communication et d\u2019information notamment port\u00e9es par les offices de tourisme, et sa <strong>structuration<\/strong> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette seconde dimension consiste \u00e0 <strong>organiser,  ordonner et fa\u00e7onner l\u2019ensemble des propositions pour d\u00e9velopper touristiquement le territoire et rendre ses ressources attractives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre intervention conjugue ainsi <strong>vision strat\u00e9gique et mise en \u0153uvre op\u00e9rationnelle<\/strong>, en int\u00e9grant les <strong>enjeux de mobilit\u00e9, d\u2019am\u00e9nagement et d\u2019urbanisme.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-48b1b0b9\" aria-label=\"etudes-de-marche\" id=\"etudes-de-marche\">\n<div class=\"gb-element-e9f90e1b\" id=\"strategies-territoriales-et-touristiques\">\n<span class=\"gb-shape gb-shape-84d30847\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 35 79\" height=\"79\" width=\"35\">\n<path d=\"M0 0V78.6306L34.1622 44.2823V0H0Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div class=\"gb-element-101e999b\">\n<div class=\"gb-element-edfdf10b\">\n<div class=\"gb-element-13b9aca7\">\n<p class=\"gb-text gb-text-474aaa31\">\u00c9tudes de march\u00e9<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-7414ce63\">\n<p class=\"gb-text gb-text-d08944a4\"><em>Nous r\u00e9alisons des \u00e9tudes de march\u00e9 d\u00e9clinables dans  diff\u00e9rents domaines et s\u2019adressant aussi bien \u00e0 des commanditaires publics que des op\u00e9rateurs priv\u00e9s.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-a029fce0\">\n<a class=\"gb-text gb-text-2e0dd493\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-9a0586ca\">\n<div class=\"gb-element-55e91d7d\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" class=\"gb-media-031ed06b\" alt=\"\" title=\"Porticcio - Image de Guillermo Bresciano\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-scaled.webp\" srcset=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-scaled.webp 2560w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-300x225.webp 300w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-1024x768.webp 1024w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-768x576.webp 768w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-1536x1152.webp 1536w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-2048x1536.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n\n\n<div class=\"gb-element-8f99e159\">\n<span class=\"gb-shape gb-shape-e7d408c4\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 237 298\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">\n    <g id=\"Plan-de-travail1\" transform=\"matrix(0.717649,0,0,0.795259,0,0)\">\n        <rect x=\"0\" y=\"0\" width=\"329.722\" height=\"373.554\" style=\"fill:none;\"><\/rect>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M34.502,11.07L33.854,10.762L29.49,20.118L30.138,20.426C32.611,21.604 38.43,25.299 42.728,30.8C45.532,34.374 44.302,36.984 43.601,37.988L24.677,57.143C17.575,53.435 10.421,46.541 10.077,43.021C9.866,40.826 10.421,39.327 11.942,38.001C12.973,37.105 14.481,36.73 15.697,37.038C19.718,38.108 25.166,43.289 27.851,46.501L28.353,47.103L35.613,39.755L35.177,39.246C33.749,37.573 26.184,29.113 18.289,27.025C13.925,25.874 8.808,27.092 5.303,30.131C1.375,33.531 -0.476,38.63 0.106,44.48C0.503,48.482 2.962,52.779 7.406,57.29C15.433,65.401 24.862,70.689 24.954,70.742L25.43,71.01L51.086,45.042L51.403,44.694C54.154,41.321 57.46,32.62 50.332,23.866C44.712,16.973 35.613,11.592 34.516,11.056L34.502,11.07Z\"><\/path>\n        <\/g>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M48.335,0L48.335,18.753L56.428,10.561L56.428,0L48.335,0Z\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-32baf55a\">\n<p class=\"gb-text gb-text-9f68391c\">Une vision des potentiels et fragilit\u00e9s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019activit\u00e9 d\u2019 <strong>\u00e9tudes de march\u00e9 <\/strong>d\u00e9velopp\u00e9e par l\u2019agence <strong>Alpa Conseil <\/strong>s\u2019appuie notamment sur la capacit\u00e9 \u00e0 interroger et croiser de nombreuses bases de donn\u00e9es afin d\u2019 <strong>analyser avec pr\u00e9cision les flux \u00e9conomiques d\u2019un territoire.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous \u00e9valuons ainsi les ordres de grandeur, les dynamiques concurrentielles et les forces en pr\u00e9sence dans des secteurs cl\u00e9s tels que le <strong>commerce, l\u2019artisanat, le<\/strong> <strong>tourisme et l\u2019h\u00e9bergement touristique.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de ces diagnostics, nous \u00e9laborons des <strong>pr\u00e9conisations strat\u00e9giques<\/strong> adapt\u00e9es aux enjeux identifi\u00e9s.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-d7809be6\" id=\"etudes-opportunite-et-faisabilite\" aria-label=\"etudes-opportunite-et-faisabilite\">\n<div class=\"gb-element-b80ca4a7\" id=\"strategies-territoriales-et-touristiques\">\n<span class=\"gb-shape gb-shape-c1f3a4d1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 35 79\" height=\"79\" width=\"35\">\n<path d=\"M0 0V78.6306L34.1622 44.2823V0H0Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div class=\"gb-element-d6a7f2f4\">\n<div class=\"gb-element-b357bd9c\">\n<div class=\"gb-element-6aebd9a0\">\n<p class=\"gb-text gb-text-b5cdfcdc\">\u00c9tudes d&rsquo;opportunit\u00e9 et de faisabilit\u00e9<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-ce40fb74\">\n<p class=\"gb-text gb-text-0443b65f\"><em>L\u2019objectif de ces missions est de s\u00e9curiser la faisabilit\u00e9 du projet et d\u2019en garantir la p\u00e9rennit\u00e9 \u00e0 long terme.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-2a3940d6\">\n<a class=\"gb-text gb-text-c39f130b\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-966341f2\">\n<div class=\"gb-element-95095228\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" class=\"gb-media-4a17cb3d\" alt=\"\" title=\"Villars sur Var - Image d&apos;Anyul Rivas\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-scaled.webp\" srcset=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-scaled.webp 2560w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-300x169.webp 300w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-1024x576.webp 1024w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-768x432.webp 768w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-1536x864.webp 1536w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Villars-sur-Var-Image-dAnyul-Rivas-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n\n\n<div class=\"gb-element-3580e44b\">\n<span class=\"gb-shape gb-shape-10940ebf\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 237 298\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">\n    <g id=\"Plan-de-travail1\" transform=\"matrix(0.717649,0,0,0.795259,0,0)\">\n        <rect x=\"0\" y=\"0\" width=\"329.722\" height=\"373.554\" style=\"fill:none;\"><\/rect>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M34.502,11.07L33.854,10.762L29.49,20.118L30.138,20.426C32.611,21.604 38.43,25.299 42.728,30.8C45.532,34.374 44.302,36.984 43.601,37.988L24.677,57.143C17.575,53.435 10.421,46.541 10.077,43.021C9.866,40.826 10.421,39.327 11.942,38.001C12.973,37.105 14.481,36.73 15.697,37.038C19.718,38.108 25.166,43.289 27.851,46.501L28.353,47.103L35.613,39.755L35.177,39.246C33.749,37.573 26.184,29.113 18.289,27.025C13.925,25.874 8.808,27.092 5.303,30.131C1.375,33.531 -0.476,38.63 0.106,44.48C0.503,48.482 2.962,52.779 7.406,57.29C15.433,65.401 24.862,70.689 24.954,70.742L25.43,71.01L51.086,45.042L51.403,44.694C54.154,41.321 57.46,32.62 50.332,23.866C44.712,16.973 35.613,11.592 34.516,11.056L34.502,11.07Z\"><\/path>\n        <\/g>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M48.335,0L48.335,18.753L56.428,10.561L56.428,0L48.335,0Z\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-31678adf\">\n<p class=\"gb-text gb-text-59298fc8\">L&rsquo;ing\u00e9ni\u00e9rie sur mesure<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019agence Alpa Conseil peut intervenir \u00e0 la suite d\u2019une \u00e9tude de march\u00e9 pour projeter <strong>la requalification d\u2019un site b\u00e2ti ou non b\u00e2ti, <\/strong>en coh\u00e9rence avec les dynamiques identifi\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous analysons pr\u00e9cis\u00e9ment l\u2019 <strong>ad\u00e9quation du projet avec les besoins <\/strong>des client\u00e8les cibl\u00e9es et les attentes du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque des \u00e9carts apparaissent, nous formulons des <strong>pr\u00e9conisations strat\u00e9giques<\/strong> afin d\u2019optimiser le positionnement et la viabilit\u00e9 de l\u2019op\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous testons ensuite diff\u00e9rents mod\u00e8les \u00e9conomiques et juridiques pour <strong>valider la<\/strong> <strong>pertinence du projet et lui donner une dimension concr\u00e8te.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre d\u00e9marche int\u00e8gre une <strong>analyse financi\u00e8re approfondie <\/strong>ainsi qu\u2019une <strong>r\u00e9flexion<\/strong> <strong>sur la gouvernance et les modalit\u00e9s d\u2019exploitation.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-5db7fac9\" id=\"organisation-competence-tourisme\" aria-label=\"organisation-competence-tourisme\">\n<div class=\"gb-element-51333ae1\" id=\"strategies-territoriales-et-touristiques\">\n<span class=\"gb-shape gb-shape-c17065ed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 35 79\" height=\"79\" width=\"35\">\n<path d=\"M0 0V78.6306L34.1622 44.2823V0H0Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div class=\"gb-element-04091992\">\n<div class=\"gb-element-3cc0d34c\">\n<div class=\"gb-element-b976b4e0\">\n<p class=\"gb-text gb-text-31713fad\">Organisation de la comp\u00e9tence tourisme dans les territoires<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-2a4c47c3\">\n<p class=\"gb-text gb-text-9a843ca8\"><em>L\u2019agence Alpa Conseil contribue \u00e0 la construction d\u2019une organisation r\u00e9pondre aux int\u00e9r\u00eats de l\u2019ensemble des parties prenantes<br>d\u00e9veloppement touristique coh\u00e9rent et partag\u00e9.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-ef16840c\">\n<a class=\"gb-text gb-text-51cde8a2\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-267f1348\">\n<div class=\"gb-element-eafb8d04\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" class=\"gb-media-b4fb00cc\" alt=\"\" title=\"Bateau blanc sur l&apos;eau\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-scaled.webp\" srcset=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-scaled.webp 2560w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-300x200.webp 300w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-1024x683.webp 1024w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-768x512.webp 768w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-1536x1025.webp 1536w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Bateau-blanc-sur-leau-2048x1366.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n\n\n<div class=\"gb-element-de4fc9bd\">\n<span class=\"gb-shape gb-shape-afe5d327\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 237 298\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">\n    <g id=\"Plan-de-travail1\" transform=\"matrix(0.717649,0,0,0.795259,0,0)\">\n        <rect x=\"0\" y=\"0\" width=\"329.722\" height=\"373.554\" style=\"fill:none;\"><\/rect>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M34.502,11.07L33.854,10.762L29.49,20.118L30.138,20.426C32.611,21.604 38.43,25.299 42.728,30.8C45.532,34.374 44.302,36.984 43.601,37.988L24.677,57.143C17.575,53.435 10.421,46.541 10.077,43.021C9.866,40.826 10.421,39.327 11.942,38.001C12.973,37.105 14.481,36.73 15.697,37.038C19.718,38.108 25.166,43.289 27.851,46.501L28.353,47.103L35.613,39.755L35.177,39.246C33.749,37.573 26.184,29.113 18.289,27.025C13.925,25.874 8.808,27.092 5.303,30.131C1.375,33.531 -0.476,38.63 0.106,44.48C0.503,48.482 2.962,52.779 7.406,57.29C15.433,65.401 24.862,70.689 24.954,70.742L25.43,71.01L51.086,45.042L51.403,44.694C54.154,41.321 57.46,32.62 50.332,23.866C44.712,16.973 35.613,11.592 34.516,11.056L34.502,11.07Z\"><\/path>\n        <\/g>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M48.335,0L48.335,18.753L56.428,10.561L56.428,0L48.335,0Z\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-bd4b10ee\">\n<p class=\"gb-text gb-text-39536408\">\u00c9tat des lieux et optimisation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019organisation de la comp\u00e9tence tourisme s\u2019inscrit dans une strat\u00e9gie globale de d\u00e9veloppement touristique des territoires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpa Conseil <strong>analyse les conventionnements et les partenariats <\/strong>existants \u00e0 la lumi\u00e8re du cadre fix\u00e9 par la Loi NOTRe de 2015, qui a renforc\u00e9 les comp\u00e9tences des intercommunalit\u00e9s, notamment en mati\u00e8re d\u2019Office de Tourisme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9marche vise \u00e0 <strong>\u00e9valuer la pertinence de l\u2019organisation actuelle <\/strong>au regard des sp\u00e9cificit\u00e9s et des enjeux du territoire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle comprend \u00e9galement un <strong>travail sur les statuts et les modalit\u00e9s de<\/strong> <strong>gouvernance <\/strong>des structures impliqu\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est d\u2019 <strong>optimiser l\u2019exercice de la comp\u00e9tence tourisme tout en<\/strong> <strong>garantissant un fonctionnement clair et efficace.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-96116f72\" id=\"strategie-itinerance-pleine-nature\" aria-label=\"strategie-itinerance-pleine-nature\">\n<div class=\"gb-element-4e3a7621\" id=\"strategies-territoriales-et-touristiques\">\n<span class=\"gb-shape gb-shape-0434d88d\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 35 79\" height=\"79\" width=\"35\">\n<path d=\"M0 0V78.6306L34.1622 44.2823V0H0Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div class=\"gb-element-2867dbe7\">\n<div class=\"gb-element-cffbcc49\">\n<div class=\"gb-element-40143e78\">\n<p class=\"gb-text gb-text-f5548005\">Strat\u00e9gie d&rsquo;itin\u00e9rance et de pleine nature<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-58796821\">\n<p class=\"gb-text gb-text-ff3cbfb8\"><em>Cette d\u00e9marche permet d\u2019identifier les itin\u00e9raires \u00e0 adapter, \u00e0 d\u00e9velopper ou \u00e0 supprimer.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-badc6cf0\">\n<a class=\"gb-text gb-text-ab9f2047\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-84f7b7c7\">\n<div class=\"gb-element-ddaa0411\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1922\" class=\"gb-media-b139a7c4\" alt=\"\" title=\"Tarentaise - Image de Yann Behr\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-scaled.webp\" srcset=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-scaled.webp 2560w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-300x225.webp 300w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-1024x769.webp 1024w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-768x577.webp 768w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-1536x1153.webp 1536w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Tarentaise-Image-de-Yann-Behr-2048x1538.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n\n\n<div class=\"gb-element-3d124e4e\">\n<span class=\"gb-shape gb-shape-562871d1\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 237 298\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">\n    <g id=\"Plan-de-travail1\" transform=\"matrix(0.717649,0,0,0.795259,0,0)\">\n        <rect x=\"0\" y=\"0\" width=\"329.722\" height=\"373.554\" style=\"fill:none;\"><\/rect>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M34.502,11.07L33.854,10.762L29.49,20.118L30.138,20.426C32.611,21.604 38.43,25.299 42.728,30.8C45.532,34.374 44.302,36.984 43.601,37.988L24.677,57.143C17.575,53.435 10.421,46.541 10.077,43.021C9.866,40.826 10.421,39.327 11.942,38.001C12.973,37.105 14.481,36.73 15.697,37.038C19.718,38.108 25.166,43.289 27.851,46.501L28.353,47.103L35.613,39.755L35.177,39.246C33.749,37.573 26.184,29.113 18.289,27.025C13.925,25.874 8.808,27.092 5.303,30.131C1.375,33.531 -0.476,38.63 0.106,44.48C0.503,48.482 2.962,52.779 7.406,57.29C15.433,65.401 24.862,70.689 24.954,70.742L25.43,71.01L51.086,45.042L51.403,44.694C54.154,41.321 57.46,32.62 50.332,23.866C44.712,16.973 35.613,11.592 34.516,11.056L34.502,11.07Z\"><\/path>\n        <\/g>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M48.335,0L48.335,18.753L56.428,10.561L56.428,0L48.335,0Z\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-90c3f0e4\">\n<p class=\"gb-text gb-text-e0be1316\">Analyse et cartographie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019agence Alpa Conseil accompagne les territoires dot\u00e9s de sentiers dans l\u2019\u00e9laboration de strat\u00e9gies d\u2019itin\u00e9rance et de pleine nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous <strong>analysons le r\u00e9seau existant <\/strong>(organisation, niveaux de maintenance, fr\u00e9quentation) et r\u00e9alisons un <strong>travail de cartographie <\/strong>pour \u00e9valuer sa coh\u00e9rence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous v\u00e9rifions \u00e9galement les <strong>modalit\u00e9s de gestion et de conventionnement <\/strong>avec les propri\u00e9taires priv\u00e9s, les communes et les associations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ensemble est structur\u00e9 dans un plan territorial et un r\u00e9pertoire cartographique de r\u00e9f\u00e9rence afin d\u2019 <strong>assurer une gestion claire et durable des itin\u00e9raires.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-1b0e9a5f\" id=\"audit-destination-excellence\" aria-label=\"audit-destination-excellence\">\n<div class=\"gb-element-bd436c9a\" id=\"strategies-territoriales-et-touristiques\">\n<span class=\"gb-shape gb-shape-88ebad2c\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 35 79\" height=\"79\" width=\"35\">\n<path d=\"M0 0V78.6306L34.1622 44.2823V0H0Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div class=\"gb-element-c38aacf0\">\n<div class=\"gb-element-4d9f21fa\">\n<div class=\"gb-element-a1dfe8aa\">\n<p class=\"gb-text gb-text-ae495171\">Qualit\u00e9<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-76035732\">\n<p class=\"gb-text gb-text-817bb015\"><em>Chez Alpa Conseil, nous accomplissons les d\u00e9marches qualit\u00e9 en profondeur et<\/em><br><em>n\u2019intervenons pas seulement pour \u201ccocher les cases.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-e29addf2\">\n<a class=\"gb-text gb-text-ac908305\" href=\"mailto:contact@alpaconseil.com\">Contact &gt;<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-6c3d338c\">\n<div class=\"gb-element-e5144f0b\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" class=\"gb-media-fe004655\" alt=\"\" title=\"Porticcio - Image de Guillermo Bresciano\" src=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-scaled.webp\" srcset=\"https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-scaled.webp 2560w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-300x225.webp 300w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-1024x768.webp 1024w, https:\/\/alpa.lightbird.fr\/wp-content\/uploads\/2026\/05\/Porticcio-Image-de-Guillermo-Bresciano-768x576.webp 768w, 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d=\"M34.502,11.07L33.854,10.762L29.49,20.118L30.138,20.426C32.611,21.604 38.43,25.299 42.728,30.8C45.532,34.374 44.302,36.984 43.601,37.988L24.677,57.143C17.575,53.435 10.421,46.541 10.077,43.021C9.866,40.826 10.421,39.327 11.942,38.001C12.973,37.105 14.481,36.73 15.697,37.038C19.718,38.108 25.166,43.289 27.851,46.501L28.353,47.103L35.613,39.755L35.177,39.246C33.749,37.573 26.184,29.113 18.289,27.025C13.925,25.874 8.808,27.092 5.303,30.131C1.375,33.531 -0.476,38.63 0.106,44.48C0.503,48.482 2.962,52.779 7.406,57.29C15.433,65.401 24.862,70.689 24.954,70.742L25.43,71.01L51.086,45.042L51.403,44.694C54.154,41.321 57.46,32.62 50.332,23.866C44.712,16.973 35.613,11.592 34.516,11.056L34.502,11.07Z\"><\/path>\n        <\/g>\n        <g transform=\"matrix(5.805998,0,0,5.239384,-0.00567,0)\">\n            <path d=\"M48.335,0L48.335,18.753L56.428,10.561L56.428,0L48.335,0Z\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-35d48a27\">\n<p class=\"gb-text gb-text-ba73989e\">Accompagnements approfondis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019activit\u00e9 d\u2019 <strong>\u00e9tudes de march\u00e9 <\/strong>d\u00e9velopp\u00e9e par l\u2019agence <strong>Alpa Conseil <\/strong>s\u2019appuie notamment sur la capacit\u00e9 \u00e0 interroger et croiser de nombreuses bases de donn\u00e9es afin d\u2019 <strong>analyser avec pr\u00e9cision les flux \u00e9conomiques d\u2019un territoire.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous \u00e9valuons ainsi les ordres de grandeur, les dynamiques concurrentielles et les forces en pr\u00e9sence dans des secteurs cl\u00e9s tels que le <strong>commerce, l\u2019artisanat, le<\/strong> <strong>tourisme et l\u2019h\u00e9bergement touristique.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de ces diagnostics, nous \u00e9laborons des <strong>pr\u00e9conisations strat\u00e9giques<\/strong> adapt\u00e9es aux enjeux identifi\u00e9s.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contact &gt; Strat\u00e9gies territoriale et touristiques Dans une approche de design et de coordination des acteurs, nous travaillons \u00e0 cr\u00e9er une coh\u00e9rence d\u2019ensemble qui renforce l\u2019identit\u00e9 et la comp\u00e9titivit\u00e9 du territoire. Contact &gt; Des feuilles de route structurantes L\u2019agence Alpa Conseil accompagne les collectivit\u00e9s dans la d\u00e9finition et la mise en \u0153uvre de strat\u00e9gies territoriales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-493","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notre expertise - Alpa Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alpa.lightbird.fr\/?page_id=493\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notre expertise - Alpa Conseil\" \/>\n<meta property=\"og:description\" content=\"Contact &gt; Strat\u00e9gies territoriale et touristiques Dans une approche de design et de coordination des acteurs, nous travaillons \u00e0 cr\u00e9er une coh\u00e9rence d\u2019ensemble qui renforce l\u2019identit\u00e9 et la comp\u00e9titivit\u00e9 du territoire. 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